After leaving his father’s laundry equipment and services business, Wilhelm GmbH, Herr Wilhelm ran a water treatment equipment company, Höcker GmbH. Herr Wilhelm’s experience at Wilhelm GmbH led him to see an opportunity to market POU water dispensers to commercial laundries. After reviewing the market and several possible manufacturers, the most successful machine trials were with Waterlogic. Initially, Höcker GmbH was a distributor for Waterlogic products but, with both parties seeing the potential for growth, a joint venture, Waterlogic GmbH, was established in 2001 with Herr Wilhelm as the Managing Director. The German operation became a ‘best practice’ model for the emerging Group and Mr. Wilhelm was promoted to COO in 2010. Herr Wilhelm is a qualified mechanical engineer and a certified business economist.