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Senior Data Analyst

Group Corporate

Cardiff, United Kingdom


A challenging and exciting opportunity for a Senior Data Analyst to take full responsibility of extracting, transforming and modelling data for specialist projects across various business global time zones.


  • Manage large data sets from various CRM sources and external datasets.
  • Improve the quality and effectiveness of B2B data through analysis and evaluation practices to support implementing specific data trends and segmentation.
  • Work closely with the Technology Team to enable data management, data cleansing and data validation as part of a wider data assurance framework.
  • Work with the Technology Team to query the organisations databases (using automated methods, SQL and other methods).
  • Maintain and manage internal databases; determine changes by studying project requirements and identifying key database characteristics and maintain their data dictionary and documentation.
  • Manage campaign databases to include specific elements of Sales Force.
  • Manage End Users access to protect internal databases.
  • Support project teams in gathering and analysing data and presenting their findings.
  • Analyse market trends, pre/post campaign results and identify future campaign opportunities.
  • Evaluate marketing campaign metrics to increase the quality and effectiveness of the next B2B business marketing campaign.
  • Collect, analyse and summarise key findings, present insights and recommendations to senior stakeholders and leadership colleagues.
  • Produce pro-active reports that enable analytical understanding of key issues and trends emerging from business intelligence sources across the sales organisation.
  • Work with the organization’s Communications Team to support the publication of performance information to internal/external audiences.
  • Maintain company information in a confidential manner.
  • Confirm project requirements by studying user needs; conferring with others on project team.
  • Maintain technical knowledge by attending educational workshops; reviewing reports/publications; establishing personal networks.
  • Contribute to team effort by accomplishing related results as needed.
  • Able to write and speak clearly, easily communicating complex findings, recommendations and ideas.


  • A bachelor's degree in maths, statistics, computer science or closely related field or at least 4 years’ experience in a similar role.
  • Highly Analytical / Critical Thinking / Logical with the ability to reach conclusions and present findings; communicating complexity with ease.
  • Experience of working in a B2B environment.
  • Excellent communication and networking skills.
  • Attention to Detail.
  • Time-management, planning and organisational skills.
  • Working knowledge and application of Database Management.
  • Experience of extracting, manipulating and analysing data using SQL (or similar data tools).
  • Experience in producing BI dashboards/reports using visualisation software.
  • Advanced analysis and statistical analysis knowledge.
  • Experience of using Microsoft Visio to support mapping processes.

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