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Retention Marketing Manager

Group Corporate

Cardiff, United Kingdom

ROLE

This challenging new role requires an experienced marketing strategist to manage and take the lead in increasing customer retention by delivering ambitious marketing plans.

RESPONSIBILITIES

  • Design and implement marketing strategies aligned with agreed retention targets globally
  • Develop and implement an integrated marketing plan that focuses on increasing customer retention whilst adhering to brand objective
  • Demonstrate entrepreneurial spirit and drive in retaining existing client base, lapsed client base and new business
  • Generate innovative ideas to promote brand, products and service
  • Ensure brand consistency through all marketing channels
  • You will be responsible for assisting with all aspects of brand campaigns/strategies
  • Fully understand the marketplace and anticipate changes that could impact the industry
  • Responsible for organising project review meetings, issuing timely updates/progressions to include updating company shareholder globally based.
  • Observing and running PR campaigns, running display advertising
  • Leading the initiatives with a ‘Hands on’ approach. Understanding of different channels and their influence on retention. Experience running webinars, paid social media programs, ABT, produce videos.
  • In relation to the contact centre you will need to continuously review and improve service processes and systems to deliver increased levels of customer satisfaction whilst maximising profitability
  • Develop and maintain a close and effective professional relationship with your internal colleagues both within the contact centre and other company departments

REQUIREMENTS

  • Proven results in a retention/brand role as a retention marketing strategist/brand manager
  • Demonstrable experience generating strategic marketing campaigns
  • Experience within advertising marketing as well as managing projects is essential
  • Self-motivated, highly organised, and have good attention to detail
  • Experience using MAP platform/Web technologies/ Digital skills
  • Hands-on experience of using social media to drive brand awareness and retention
  • Strong analytical skills and customer profiling/bench marking
  • Business focused
  • Team management skills
  • Presentation skills
  • B2B marketing skills
  • Educated to degree level and ideally CIM qualified

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