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Mattias Källemyr had previous management experience with two organizations before joining the Group, in each focusing on the business-to-business market. With significant sales and management experience gained in the copier and printer and machinery industries, Mr. Källemyr joined the Group in 2009 to manage its Swedish operations which consists of two acquired businesses, Escowa AB (which is entirely focused on trade sales) and Aqua Service (a direct sales business with an extensive customer base mainly in the biggest cities in the country).