Waterlogic’s environmental focus is helping save 23.8 billion single-use plastic bottles
Today (22nd April) is Earth Day and Waterlogic is proud of its commitment to reducing plastic waste through our mains-fed hydration solutions, which are helping to eliminate 23.8 billion single-use plastic bottles from production and subsequent waste each year.
Beginning in 1970, Earthday.org is the world’s largest recruiter to the environmental movement, working with more than 75,000 partners in over 190 countries to drive positive action for our planet. One of its main areas of focus is changing human attitudes about and behavior toward plastics and reducing plastic pollution. Their End Plastic Pollution campaign helps people understand the impacts of plastic pollution on human and ecosystem health and how everyday actions can lessen the problem. Read more here.
The production and disposal of single-use plastic bottles continues to have a detrimental impact on our planet. Globally, one million plastic bottles are bought every minute with just 9% recycled. By 2050, it is estimated that our oceans will contain more plastic waste than fish, with 12 billion metric tons of plastic in landfills taking more than 400 years to degrade.
What’s more, the life-cycle greenhouse gas emissions from plastic give rise to nearly 1.8 billion metric tons of CO2 a year; from petroleum extraction, manufacturing and transportation to incinerating and recycling. In fact, bottled water is 900 times more carbon-intensive than drinking mains-fed water.
Waterlogic’s ‘Freefill’ initiative is supporting UK businesses to make the switch from single-use plastic bottles to bottle filling stations to offer water ‘freefills’ in reusable bottles. So far, large organisations such as DPD delivery specialists, Boots the chemist, Co-op and Londis mini supermarkets and Network Rail, UK’s railway operator, have come on board and are helping contribute towards the initial target of 100 million ‘Freefills’.
Purezza Premium Water, Waterlogic’s brand for the hospitality sector, creates long-term environmental value through sustainable water dispensing solutions that enable hotels, restaurants and cafés to utilise their own locally sourced water supply to offer to their customers. By the end of 2020 Purezza helped remove around 60 million single-use bottles from the hospitality supply chain and is leading the movement to remove 30 million single-use bottles year-on-year.
In 2019 we introduced Planet cups to our consumable products range, which use cutting-edge bio-plastic technology to offer an eco-friendly, reusable alternative to single-use plastic. The PLA cups are lined with a resin made from corn starch which is a renewable, carbon neutral source and 100% biodegradable and compostable. Despite costing more than their single-use counterpart, we have seen a sales increase year on year as businesses move towards sustainable solutions for their workplace hydration needs.